Business optimisation in a crisis: payroll, teams and management

A private working session for business owners, CEOs and senior executives. Bring a specific management challenge: over four hours, we will work through it with Tatiana Kuznetsova and identify what needs to change now and what should be preserved.

  • Date29 September 2026
  • Time11:30–15:30
  • FormatQ&A and small-group brunch

Event contact
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Tatiana Kuznetsova
Tatiana KuznetsovaBusiness adviser to owners, CEOs and senior executives

In uncertain times, businesses need more than cost cuts: they need to retain the people, skills and processes that deliver results. The wrong priorities may save money in the short term but weaken a company precisely when it most needs resilience and fast decision-making.

On 29 September, Tatiana Kuznetsova will lead a private working session for business owners, CEOs and senior executives. Rather than a lecture offering universal advice, this is a small-group discussion of participants' actual management challenges: payroll, team composition, roles, project portfolios and the order in which changes should be made.

Over four hours, the group will explore how to distinguish necessary optimisation from decisions that deprive a business of critical expertise; how to determine who the company needs today; and where to begin — with people, functions, projects or processes.

You can bring your own situation for discussion. Tatiana will help clarify the reasoning behind possible decisions, while the experience of executives at a comparable level will allow you to test your conclusions against different business contexts.

The aim of the meeting — to help each participant establish well-founded priorities and a clear plan of next steps for their company.

What to expect

How to retain your core team, remove spending that brings no return and direct resources where they support results.

How to optimise payroll and your team

Without losing the people responsible for results, key expertise and business resilience.

Who the business really needs now

How to assess roles, employees and managers in light of new tasks and constraints.

What to change first

People, functions, projects or processes — and in what order to make changes.

Useful contacts and new partnerships

Meet owners and executives at a comparable level, exchange experience and identify opportunities to work together.

Meeting outcomes

Join the session

Priorities for change

The sequence of decisions on people, functions, projects and processes.

Payroll decisions

An understanding of where to cut costs without losing critical expertise.

A plan for your situation

Next steps for the challenge you bring to the discussion.

Shared experience

Practices used by owners and executives with comparable responsibilities.

Participants

15 participants at a comparable management level. A private conversation about their own decisions, constraints and the cost of mistakes.

01

Business owners

Deciding which costs, projects and roles to retain and what the business should let go.

02

CEOs and senior executives

Restructuring the company while preserving results, the core team and decision-making speed.

03

Sector leaders at major companies

Responsible for payroll, structure, processes and implementing change within the business.

Reviewing payroll, team composition or your project portfolio?

The small-group format gives everyone the opportunity to discuss their own situation.

Book your place

Event programme

Arrival and introductions

Welcome brunch, introductions and a review of the questions participants have brought.

Effective management amid uncertainty

Which decisions cannot wait, and why unplanned cost-cutting usually creates new risks.

Payroll and a strong core team

How to distinguish real optimisation from losing the expertise that delivers results.

Brunch and networking

An opportunity to exchange experience and get to know other participants in a small group.

The people and roles needed today

How to rebuild a management team around the current strategy rather than an outdated structure.

People, functions, projects or processes

Prioritising changes and working through participants' management questions.

Conclusions and next steps

Recording decisions, final questions and continued conversation.

Tatiana Kuznetsova

Tatiana Kuznetsova

Business adviser to owners, CEOs and senior executives, and founder of GOOD PLAN. Helps companies build resilient management systems and make complex organisational decisions.

20+years of professional practice
600+completed projects
11 000+employees trained

Companies and industries

Pharmaceuticals, manufacturing, FMCG, retail and major Russian businesses.

Source: GOOD PLAN →
Johnson & Johnson
Bayer
Nestlé
IKEA
Pfizer
PepsiCo
John Deere
AstraZeneca
MSD
Toyota

Frequently asked questions

The format, attendance and how to prepare so that these four hours are useful for your particular challenge.

Can I bring my own management challenge?

Yes. The meeting is built around participants' real questions. You can discuss payroll decisions, team composition and structure, roles, project portfolios or internal processes. The more specifically you describe the situation and its constraints, the more focused the discussion can be.

Is this a lecture or a working discussion?

It is a working Q&A session, not a lecture with universal recommendations. Tatiana will introduce a shared management framework, then the group will turn to participants' questions, possible decisions and their consequences for the business.

Who is this meeting for?

Business owners, CEOs, senior executives and sector leaders at major companies who are responsible for payroll, teams, projects or implementing change. It is particularly useful for those who need to reduce costs and reset priorities while retaining their core team and effective management.

How should I prepare?

Choose one management challenge to discuss in advance. Briefly outline the starting situation, desired outcome, decisions already made and main constraints. You do not need to bring financial or internal documents — only the facts needed to understand the context.

How many people will attend?

Up to 15 participants at a comparable management level. The small group keeps the session practical and gives participants room to ask questions and discuss their own situations.

What will I take away from the meeting?

You will be able to identify priorities for change, see possible ways to optimise payroll without losing critical expertise, and outline next steps for your challenge. Exchanging experience with owners and executives who make decisions on a comparable scale adds further value.

What does the ticket include?

The price includes a four-hour working session with Tatiana Kuznetsova, Q&A and discussion of participants' questions, lunch, networking and a group of up to 15 people. There is no extra charge for lunch.

When and where is the meeting?

29 September 2026, from 11:30 to 15:30, at Myaso & Ryba restaurant, 23 Tverskaya Street, building 1, Moscow. Please allow time for your journey and arrive when guest registration begins.

What if my plans change?

Cancellation and refund terms are set out in the event offer. You can read it in advance; the link is also available in the ticket payment form.

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Speaker publications

Articles on systematic management, HR strategy and working with people — for readers who want to learn more about the speaker's approach.

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“I saw my team from a completely different perspective”

The assessment clarified the reasons for conflict and difficulties within the team, and the quick results allowed its findings to be applied promptly in projects.

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29 September · 11:30–15:303 000 ₽